New Research – World Travel & Tourism Council (WTTC)

“Tourism as a Driver of Peace Travel & Tourism has often been recognised for its ability to drive peace, security and understanding.

Now, for the first time, the World Travel & Tourism Council (WTTC) has partnered with the Institute of Economics and Peace (IEP) to explore the links between tourism and peace. The research shows that countries with a more open and sustainable tourism sector tend to be more peaceful: A sustainable and open tourism sector brings about higher level of positive peace: namely the attitudes, institutions, and structures that create and sustain peaceful societies. Countries with a more sustainable and open tourism sector are more likely to enjoy higher levels of positive peace in the future. The more sustainable a country’s tourism sector, the lower the country’s level of violence and conflict is likely to be. In non-conflict-affected countries, tourism is resilient to deteriorations in violence and conflict, even when terrorism is targeted at tourists.”
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